Digital marketing, the promotion of products or brands via one or more forms of electronic media, has provided an enormous platform to brands to promote and the consumer to know more about the products they use.with the presence of digital media, it has established an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.

Being a digital marketer, one has too much power in their hands and they need to be careful while handling the same. So you can one use this power efficiently by avoiding all the pitfalls?

Search Engine Optimization (SEO) : SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results

• Don’t optimize any page for just one key word
• Keep updating your existing content
• Ensure that your website and its content is mobile friendly and responsive
• Always include internal links and external links
• Quality is always better than quantity
• Keep URLs short, concise and optimized with keywords

Pay Per Click Advertising (PPC): a model of web promoting in which sponsors pay a charge each time one of their advertisements is clicked. Basically, it's a method for purchasing visits to your site, as opposed to endeavoring to "win" those visits naturally.

• Don’t rely on optimization tips from Google
• Do not use any negative words
• Keep updating your Social media, SEO and Content Marketing.

Social Media Marketing: picking up activity or consideration through web-based social networking locales.

• Always plan a strategy
• Over dependence on Technology is bad
• Avoid multiplication of various online networking advertising endeavors

Content Marketing: a kind of advertising that includes the creation and sharing of online material, (for example, recordings, web journals, and web-based social networking posts) that does not expressly advance a brand but rather is proposed to animate enthusiasm for its items or administrations.

• Don’t write for yourself
• Quality of your writing is important rather than the quantity
• Always document a strategy
• Involve your audience with a powerful story

“I’m doing digital marketing, but it’s not working!”, let’s get pass  this line and focus on these key points to utilize the power of Digital marketing.

 To know more about such pitfalls, feel free to contact us.