Newspapers, radio, and television are all traditional media to reach out to large target audiences. But these traditional media always have the little interaction with the target audiences or customers.  The information cannot be easily personalized nor is it quick in nature, besides real-time responsiveness is difficult or impossible in most traditional media marketing strategies.

But as compared to old days, marketing strategies are completely different now. And this happened since internet came in existence. It has revolutionized the traditional way of doing the business and marketing. Hence, social media and online activities gained traction.

The main purpose of social media is to increase the interaction amongst people. It allows personal communication, personalization of broadcast messages, and it can be updated quickly to keep target audience / customers appraised of a rapidly changing business dimension and products or services.

With the help of various portable devices like Laptops, Tablets and Smart Phones, the social media marketing has taken a leap to another level. When it comes to business development many businesses claims that social media marketing played a very important role in their business development. Many claims that it helped in increasing their websites inbound traffic.

Advantages of Social Media Marketing to SMEs (Small & Medium Sized Enterprises)

1. With the help of social media SMEs get new ideas to showcase all the details of their businesses including content, contact details and other information.
2. Through social media, it is easier to make any customers to perform a particular action (Call to Action) when compared to other approaches.
3. By Social media, better results could be easily expected by the SMEs without any investment. Only a little investment of time is required and a creative thinking of how you can convey your message through your social media posts.
4. With social media, the business easily reaches to the target audiences which is an opportunity to enrich the relationship by providing them great experience with your services.
5. Increase in Inbound website traffic.

Hence, it is very important to choose the right social media platform for your business. While selecting the social media platforms, SMEs needs to match the business priorities, target audience, appeal of contents vis-a-vis inherent power of individual social media platform.

At Eyecatchers, we will help you in selecting the best social media platform for your business and you will get a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package design, product placement, media planning and buying traffic, event planning, public relations, digital marketing, website design/ development, web hosting, social media management and an ever-evolving list of attributes that contribute to the brand communications, marketing and selling of the clients goods and/or services.