So when your marketing is all set, your paid ad campaigns are ready. Take a look at your landing page. If you don’t have a good landing page, it’s like going to a war without your gun. Make your as easy and compelling as possible for audiences by including these elements in a landing page that Convert:

1. Clear Call to Action - The call to action (CTA) is what you want visitors to do: Shop Now. Sign Up. Try It. Contact Us. See Our Video.
2. Offer - An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift
3. Important Attributes - The visitor is giving your site a quick once over, and they don’t want to read your product manual on the first page. Identify the two to five things about your product or service that you think will be most important to your visitors, and showcase those. It’s generally believed that you should describe what you’re selling from the customer’s viewpoint.
4. Effective Headline - You just need to convince the audience to pull up their chairs and stay awhile. People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about. Make sure the headline stands out visually.
5. Visuals - when people are on your site, you don’t want to sidetrack them with a bunch of visual junk. A clean, simple design with plenty of white space keeps people trained on your call to action. The big font makes it easy and compelling for them to read and understand what your site is all about. Bullets make big blocks of copy easy to scan. Videos pack a big impact into a small space and can increase conversions 80%.Images and graphics that are relevant to your product and related to your audience support your message instead of diverting attention.

Be clear about what action you want the visitor to take and make it as easy and compelling as possible for them to take it.