Before getting into innovative packaging ideas, let us understand what is packaging! Is it just the materials used to wrap or protect goods or there is something beyond the process of designing and producing packages. These purposes are all known to us, what we must know is the impact of packaging on the brands and the consumers.

As the saying goes, ‘If people use your brand name as a verb, that is remarkable’. Brands like Maggi, Parle G and Amul had made a remarkable brand identity in the consumers mind for years.

When the customer goes to shop and ask for Parle G or Maggi instead of biscuit or noodles that means the brand has arrived in the mind of the consumer. And they will prefer this before any other brand. Here, we can see the importance and the impact of packaging.

Packaging is one of the essential factor in influencing and motivating the consumers to buy the product the moment they see it in the store. It doesn’t matter if your business is small or large, there are different types of packaging that would work in the budget decided. There are also various innovative ideas of packaging which shall do wonders for the brand. We all have seen the old ideas of packaging. Some of them are putting a brand ambassador face, highlighting the offer, look-a-like packaging to compete with the competitors (whether it is valid or invalid, the debate is on), but some brands use this strategy.

Now let us see those 5 innovative ideas of packaging:

1. Eye-catching design: “Design is the silent ambassador of your brand” The more innovative and creative Design, the more chances to get attention. The packaging design should be different and must stand out from the rest of the competitors. Be it a logo or interesting tagline or the color of the design, each has its own importance in packaging and to attract customers.

2. Reusable: Reusable packaging gives benefit to the brand and to the customers as well. Some examples of reusable packaging are egg cartons, handheld containers, pallets and so on. There are various brands coming up with this strategy for their products and thus attracting a lot of customers. Here the consumer get a chance to reuse it after consumption which is one of the highest selling factor for the brands.

3. Personal Touch: Starbucks, Costa coffee and café coffee day with their attractive coffee cups and delivery had already made a mark in coffee industry. Now, let us talk about tea – Faaso’s have come up with an idea by serving tea in a flask. Flask is heat retaining and portable made with a cardboard shell. This have attracted a lot of eye balls which gives a personal touch in a cool way. Packaging with personal touch gets a lot of attention and product satisfaction.

4. Honesty: This is simple and easy to convey the message to the people. No false contents should be displayed just for the sake of grabbing attention. Having mentioned 20% extra on the packaging cover will draw a lot of attention but if people don’t see what is mentioned then it all goes negative. And they won’t think twice to buy from the competitors. So it’s important to be honest so that your customer shall be loyal to your brand.

5. Interaction: Interaction and engagement through packaging would be fun and also interesting. These are also simple but has a huge impact on consumers buying behavior. ‘Meri Maggi’ concept of packaging was different and engaging by Maggi. It made all Maggi lovers to send their Maggi story so that others can read them in the back of Maggi packaging cover. It had got amazing responses and though being in a negative controversy, it is the most loved noodle brand in India.

Every brand should make sure that they convey a strong message through packaging. After sharing innovative packaging ideas for you guys, here’s presenting Eyecatchers. We strongly believe that there is more to packaging that just protecting the goods and creating pretty design. We provide not only attractive design but also product-Appropriate & cost-effective packaging solutions. As we know there are many types of packaging solutions, we first understand our client’s requirement and then give our best proposal to match with their needs.

Here’s what you can expect from Eyecatchers:

• An eye-catching design (But Of course)
  
  
• Convenient solutions
  
  
• Out of the box ideas to stand out from the rest
  
  
• Time change. Needs change. So must our packaging ideas! We make sure to use those materials, design and technologies in packaging which can match up with the changing needs and buying behavior of customers
  
  
• We help to make a mark and build the brand identity
  
  
• And finally, we make our clients and their customers happy by meeting their expectations.