Missing out your business profile on Google+? This means you are letting a priceless opportunity for your business go to waste. Over 300 million people are currently active on this social media platform, Google+. The activity seen on your Google+ profile directly affects your search results. The +1’s, the comments, reviews, shares… each interaction adds up to a factor in how Google measures site relevancy.
Your business must be on Google+, here are the reasons:
1. Don’t forget that Google+ is nothing but Google. Google Plus isn’t just a social media platform; it includes Google’s products and services. Comments on Blogger and YouTube, Google Drive sharing, Gmail (it has circles), Hangouts, Android, Google Chrome, Google Play, Wallet, Google Maps, and so much more.

2. The searches on Google.com delivers personalized results as default. The people in your circles and the people engaging with you influences search results, also the devices you’re using. Google Plus post title shows in the search result of the people in our circles, so grow your network and build your brand.

3. If your business requires sharing product videos, then definitely you are on YouTube. So by signing in with Google+ YouTube easily enables people to auto-post their content on it.

4. Google+ is useful for search engine optimization. Within a few minutes you can find a Google Plus post in the search result; within a couple of days, you may well see a blog post you shared on Google Plus surface on the first or second page.

5. There are communities on Google+ comprised of people waiting to fall in love with your brand. When you begin to build relationships with people, not only are they signaling to Google (through their engagement) that they are paying attention, they are also starting to create authority for you and your brand around your specialist subject areas. The more authoritative your content, the more likely it is to surface for the right people at the right time.

So is your business on Google+ yet?