Twitter provides all of the tools you need to put highly customized ads in front of the people most likely to click on them. In this blog you will get 5 simple ways to hit the right target for twitter ads.

First of all select the business goal for your new ad campaign and then create a campaign. Then, name your campaign, enter a start date, set a budget and you’re ready to begin. After that research your audience and note who your audience member are, where they from, and what you can improve to reach them better. After collecting all required information, you can start targeting your main audience. 

1. Target your audience by country

To target your audience by location, you can either search for specific locations or import multiple locations. To use the search bar, enter a target location and press Enter to auto fill the suggestion. To import locations, click Import Multiple Locations and enter specific states, regions, or countries on separate lines. Then click Verify Locations. With a Twitter ad, you can target more than 200 markets at the country level and target certain countries on a granular scale. Granular targeting allows you to create highly specific ads for a region, city, zip code, and much more. However, if you try to target a country as well as a state or province within that country, the scope of your campaign defaults to the larger region.

2. Appeal to audiences in their languages

Reaching out to customers in their language is a vital step in building trust. With language targeting, your Twitter ad can reach a new demographic in their native tongue. You can even combine language targeting and geo-targeting to further refine the audience for your ad. To set up this type of Twitter ad campaign, first select the countries you’re targeting and then filter for specific languages.

3. Advertise to Only One Gender

If your customer research shows that your audience is comprised of mostly women or men, then gender targeting is a great way to get your ads in front of interested prospects. In a Twitter ad campaign, gender targeting is easy. You can simply select a gender. Twitter doesn’t ask users for their gender. Instead, behind the scenes, Twitter uses other signals for gender-based ad targeting.

4. Connect with twitter users based on their interests

To target interest categories, click Add Interests. You can then search for interest categories or browse categories. Select the categories that apply to your business and appeal to your target audience. Twitter has 25 categories and more than 350 subcategories of interests; you can easily to go extremes with interest targeting. To avoid that issue, limit each Twitter ad campaign to no more than two interest categories. This limit will help you reach the most customers and focus on the best-performing sub-interests during your next ad campaign.

5. Target the Audience of Your Competitors and Industry Influencers

To use follower targeting, click Add Followers and then specify usernames that will help you grow your business. Search for audiences that care about your ad topics and use Twitter Search to find and target the most relevant influencers. When follower targeting is the main focus of your ad campaign, the audience summary on the right helps you gauge your reach.