The number of social media users has reached a whopping 1.96 billion and is expected to grow to some 2.5 billion by 2018. It’s a big number, you as a business simply cannot dodge the social media bullet. It can be a tricky place, what with almost 56% of people regularly unfollowing brands that are too boring or salesy. 

Creating captivating content demands a lot of creative as well as innovative ideas, but once you do become popular the benefits are limitless. A boost in sales, global presence, and a loyal fan base are just a few. Today an estimated 89% of businesses are creating content for social media. There is just too much for people to tweet, like or share. So how do you stay on top of this frenzy? Be different, be innovative and just think out of the box. Here is looking at three brands that have become social media stars with their original campaigns.

1. DOMINO’S

The king of pizzas innovative campaigns included tweet-to-order and recently introduced ‘DOM the pizza bot’, an irreverent little messenger bot that lets customers order their usual with a couple of clicks in their favorite chat app.  Instead of calling up or ordering online, customers will are able to simply message Dom and request food with a single word or emoji. Cannot get easier than that!!

Another great idea by Domino’s was the pizza legends campaign that allows eaters to visit the website and create their own ultimate pizza design, then name it and share it online. Hungry Kya??

They also allow consumers to post comments on their page and promptly react and engage the consumer and it’s not always serious business some of the posts turn out to be funny and entertaining.

2. DOVE

In an age of social media frippery Dove stands out for its impactful social messages. One of their best campaigns was the “Real Beauty beats” campaign, which surely touched a lot of hearts. The video they made for the campaign takes place in an empty warehouse, with a giant screen on. They start off with showing pictures of models, to a bunch of guys while a device is put on their fingers to measure their heartbeats. In the next half they show the guys personal snapshots of spouses, daughters or close family members, their reactions start to get deeper and more meaningful. Touching right? Dove seems to enjoy breaking beauty stereotypes and boosting confidence in women who have been bogged down by the impossible beauty standards that other brands have endorsed. Kudos to DOVE!!

3. NIKE

Nike has achieved a great deal of brand exposure from its exciting digital campaigns, particularly through social media. Most of their campaigns tie into its overarching #make it count initiative and the Nike+ network but others are memorable viral videos or interesting social competitions. The sporting giant hired the film director and editor Max Joseph to create a commercial for the Nike Fuel Band featuring the slogan "Make It Count." But at the last minute, he strayed from the agreed-upon spot, and set off on a journey around the world using Nike's money and advice to "Make It Count." The film was viewed more than one and a half million times on YouTube in less than three days.

Nike+ has more than six million members, Nike has also an amazing and inspirational Instagram account with bewildering 69.5m followers. Their #Equality videos featuring NBA players has an average of 5, 00,000 views. Ready to ‘just do it’ yet?