Information technology industry have been trembling since past few years due to collected impact of social networking, mobile, analytics & cloud competing technologies. Then again in past couple of years, this mixture of technology is changing the trade model.

Today’s SMAC is ‘the fifth wave’ of IT architecture—is happening faster than anything that’s come before. By 2020, as many as 100 billion computing devices will be connected to the Web. And corporations will be managing 50 times the data they do currently. So SMAC will have a multiplying effect on businesses and increase productivity across the organization.

Social 76% of business are using social media for business objectives this year. Mobile 72% cited improved productivity as a driving factor in adoption of start mobile. Analytics 75% of executive are working to increase their company’s use of analytics. Cloud 92% are satisfied with their cloud based service & it increased by 2014

SMAC share of total IT budget for is social media 3.4%, mobile app & device 5.3%, analytics 10%, cloud 9.5%. SAMC will drive around 90% of all growth in IT market till 2020. By 2020, IT business will generate $225 billion revenue using SMAC. SMAC estimated to be between $70 billion & $200 billion over the next three years. In 2015, most app will sync, collect & analyze data about users & their social graph.

THE SMAC EFFECT

In all Industries across the business landscape, the SMAC is eroding the century-old blueprint of value chains and spawning new, highly distributed, virtualized business models. The power of this technology platform is in treating it as a stack, for its components have a multiplying effect when they work in combination.

Real World Examples

Using SMAC in Retail Retailers are strategically deploying the SMAC Stack across key business processes to combine the best of virtual and physical retail shopping experiences. Now a customer’s mobile device can signal store management while they’re shopping. Advanced analytics arm associates with the right knowledge about that shopper so they can provide more valuable assistance. And customers can compare products, get information and redeem targeted offers from the Cloud while in store.

Corporate auditors can collect, process and share critical product insights from a single device. With intelligent, powerful iPad applications, store visits become a lot more productive. Information about promotions, inventory, pricing, product placement and competitors is transferred digitally and stored in the Cloud for further analytics and processing. All of which drives smarter marketing strategies to increase sales.

SOCIAL

Social Social's vocabulary senses are community, cluster, collective, gathering, combined presence, schmoozing etc. So being social means networking with others and sooner or later with entire world. There are various channels for this communications and the channel in query here is Internet. In pre-internet eras, the channel of communication was face-to-face, newspapers, letters and phones. With arrival of internet, web centered interaction facilities began linking individuals. Social media is being used by so many people, which no other channel has accomplished in history, at this gauge.

Facts to Observation

Facebook has 1.3 billion live users, which is matching complete inhabitants of world's most densely inhabited nation- China. Paradoxically, Facebook is congested in China. 73% of grown-up Americans practice one or other social networking sites. 25% individuals on this globe use social media. This progress is further than 100% year-on-year.

Mobile

At the moment nearly all data and deal is accessible on mobile and people usage those to be dynamic and productive. Even, in isolated communities in developing markets, wherever there is no internet entree, individuals use basic mobile phones with black and white dis-plays for marginal communications like reserving train tickets, fund transmissions, disbursements etc. In underprivileged nations, several individuals through a community share a mobile phone to be linked. So, virtually everyone on this globe is linked by mobile phones.

Facts to Observation

7.1 billion People existing on this globe 6.6 billion mobile users Number of mobile devices are expected to be 10 billion by 2016 it would approximately be 1.5 times of world's population

Analytics

Analytics means methodical and efficient examination & study of available data and information. There is information all over the place causing into an excessive available information and data. All information cannot be used in available form for purposes like decision making. Analytics makes broad usage of mathematics and statistics to transform raw information into significant information which can help and support decision making process.

There are pre-packaged applications which assist organizations in analyzing their information and provide them important understanding of their information – such as consumer behavior, financial investigation, sales optimization etc. Merger of various analytics methods and approaches is referred as advanced analytics. Established on these several methods, Advanced Analytics supports in forestalling future results – such as forecast a machine botch and alert to escape interruption. As analytics says it can forecast upcoming, it is so enthralling.

Cloud

Humble denotation of Cloud in framework of SMAC is usage of software applications as a provision without procuring them. Facility is presented distantly over internet and a usage rent is compensated to vendor. User does not require not buy and install hardware, soft-ware, network and infrastructure to start using the application without any spending, and pay according to usage of the application. A cloud centered infrastructure offers facilities from anywhere utilizing any machine at a far lesser usage rate.

It offers several other advantages such as usage of newest technologies, compact in-house IT workforce, and healthier prospects for invention whereas day-to-day processes actuality moved to cloud service supplier. Thus, receiving software facilities at lesser expense devoid of any capital expenditure brands cloud a rewarding choice for establishments to think through. Moreover, cloud is not only about the cost cutting, it is also about invention, entree to modern tools, on-demand availability and ability to scale-up and scale-down on the basis of requirement.

SMAC Influence

Establishments, in order to successfully run their companies, conventionally have been using several enterprise applications such as ERP, Project Management, Business Intelligence, CRM, BPM and many more. These applications are in practice for several years and function as mainstay of the establishments. Now this application collection is being challenged by some technologies from SMAC pile. Businesses have begun installing enterprise mobility and in-house Social Media applications. They are also bringing certain applications on private clouds.

At-least one technology of SMAC pile will be used by every enterprise. Business heads should be watchful of development in this pile and should not oversight the movement, as this technology pile will convert the way businesses are being operated. Therefore, this pile has high capability to upset their IT field. They should cautiously assess the influence from each of these technologies on their applications and implement consequently. Though, there is no instant implementation require to act in rush, but a cautious influence analysis is essential. Particularly for enterprise applications, the influence of this whole pile is high.