1. What is social media optimization?

• Now a days social media has become a cornerstone for customer services. It is considered that social media is often the first touch point for customers, it is quick way to spread information widely in a shorter time span. The process of increasing your brand visibility and build a strong reputation across all social media channels is known as social media optimization. Social media optimization is about strategically creating, building and maximizing your company’s online presence on social media platforms to connect with the targeted audience.

2. MOST EFFECTIVE SOCIAL MEDIA MARKETING PLATFROMS

Social media is the most effective platform to promote your brand or business. It allows you to directly connect with the customers. Following are some most effective social media Platforms:

• FACEBOOK
• INSTAGRAM
• TWITTER
• YOUTUBE
• LINKEDIN

3. BENEFITS OF SOCIAL MEDIA OPTIMIZATION

• VISIBILITY OF THE WEBSITE: Social media optimization increases brand visibility and recognition for your business.

• TRAFFIC: It helps to improve your organic search. By performing social media optimization one can gain a huge amount of traffic on their website.

• EASE OF TARGET: The conversion rate is high when we do social media marketing. Social media optimization also increases engagement on website.

• COST INVOLVED: It is considered as low cost marketing strategy. It provides several free options like blogging, forum posting, etc you have several paid options to reach the targeted audience

4. STRATEGIES TO OPTIMIZE SOCIAL MEDIA OF YOUR LOCAL BUSINESS

• Have an organized website with useful content: Building a website for any small scale or large scale business enables the most effective way of advertising the product and services to the customers. You can expect 24/7 online presence of customers by creating your own website and by posting infographic and relevant content on it.

• Create business accounts on all social media platforms: Social media is a highly competitive venture within a short time span. With the help of appropriate use of social media platforms you can get engagement with maximum traffic. For a small scale business Face book is the most effective social media platform.

• Optimize your local search and your business profile: Many consumers nowadays look for vendors that are close to where they reside, so by having a website for a small business listed locally, you are sure to be found by those in the area.

• Participate in group, do answer and comments on pots: By using social media automation tools you will be able to customize your post with personal comments to engage with your audience. Replying on queries, messages and reviews will help to build a good relationship between customers and the business.

• KEYWORD RESEARCH: Keywords are a social media optimization practice that elevates any marketing strategy and brings more visibility to a business. For great social media optimization, learn how to perform keyword researchfor the most popular social media platforms.

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