Online Marketing feels like a rat race as everyone tries to reach a greater number of customers. Every business is, thus, in a constant struggle to beat their competitors with the goal of selling their products and providing their services to their target audiences.

Entrepreneurs generally utilize the best tool available to them which goes with this digital era. They even go through their websites in order to increase their online presence and generate more traffic. In simpler words, they do website marketing.

Using smart and creative website marketing strategies help businesses to promote their business and generate traffic.

Check out these 8 Creative Website Marketing Strategies for Entrepreneurs.

1. SEO: Some might not view SEO as something that is actually creative, but in reality, SEO is one of the most creative website marketing strategies. Nowadays, most small businesses with their own websites don’t use SEO readily because of lack of awareness of SEO and what it does. Making use of SEO can work wonders for any website. It eases the work of users who are potential customers to find your website which in turn also makes easy to find your products and services faster. A strong SEO strategy is a guarantee to generate traffic by making sure that the website appears high in the search results. If any user searches for your product or services, the ideal result is for your website to rank in the top three results.

There are many ways to optimize your website but the end goal for your website is to pop up in the initial search engine results for relevant keywords.

But patience is the key. You will not get instant results. There is a whole lot of process involved in SEO. You need to learn the basics and identify keywords which bring in more traffic. Do detailed research and know your target audience and learn about the keywords for which there is a high response.

2. Facebook Groups: To generate leads, you need to connect and reach your audience primarily. But, to do that you need to find them first. Before finding your prospects, you need to answer some questions.

Where are my prospects?  Where do potential customers generally hang out online?

The answer to these questions is FACEBOOK. You would be able to find your prospects on Facebook or in Facebook groups. Once you join those business-specific groups, you would be able to learn about what people are interested in and what they are talking about. Once you learn about those basics, you would be able to join in those discussions and you can also promote your website and can give solutions to queries of people.

3. Add Interactive Content: Your main goal is to get people to talk about your website. Once you spark their interests, you can create related interactive content like video, infographics or even an image which your users can enjoy. Once your users start enjoying your content, there would be high chances of sharing this content leading to more conversions.

4. Create a Great FAQ page: You can create a great FAQ page as there are several benefits of doing this particular method. Firstly, you provide a great service to your website visitors. Secondly, you treat them to a satisfactory and informative experience which in turn provides a level of transparency that creates a bridge of trust between your brand and your target market.

5. Optimize use of Images: In today’s world, Speed is everything. The faster your website loads the better. A fast website can lead your visitors to stay longer on your website and flock to it. One of the ways to run your website faster is through optimizing your images.

6. Use Engaging Videos: One of the best ways to be creative is making use of engaging videos. You can do this by partnering your engaging videos with blogs. You can also choose to record a conversation that is not based on any of the written blogs that you have on your website.

7. Create a Useful Enquiry Form/ Contact Us form: The main aim of a marketer is to get the contact information of their prospects. For that, you can create an Enquiry form or Contact us form that is useful and serves as your way of getting people’s contact information. This is one of the best creative website marketing strategies that set your website apart from others in capturing leads through their sites.

8. Be a Contributing Writer: Writing is a great option if you are looking for an addition to your creative website marketing strategies. You can reach out to other writers or reporters in your field to see if they are willing to accept your writing piece or you can even ask publications or reporters to use what you wrote.

These are some of the best creative website marketing strategies which will help you boost your business. If followed them correctly, you can see remarkable results in your business.