Facebook Blueprint is an e-learning platform that provides free courses on Facebook & Instagram advertising. Facebook Blueprint was launched in 2015, and it’s been commendable on their part that they have managed to enroll 2 million people in at least one of the 75 courses that they offer. Depending on your marketing journey, if you are looking to enhance your Facebook advertising skills then Facebook Blueprint is a great option for you. Here’s what you need to know:

What is Facebook Blueprint?

Consisting of over 60 courses, Facebook Blueprint is a free online training program for the purpose of advertising on Facebook & Instagram. Each course lasts from 15 to 50 minutes. It is a go-to-way for digital marketers to be up to date with the ever-evolving tools and ad formats on Facebook. The courses are updated regularly as soon as there’s any update on the platform. If you are looking to develop a specific skill or any objective from getting leads to promoting any app, Facebook Blueprint certification is recommended. All of this can be availed just by having an account to log in on Facebook.

The Blueprint Certification catalog offers various beginners and intermediate courses across the following categories:

1. Get Started with Facebook:

       For individuals starting out, Facebook has about 13 beginner classes. The courses include the following categories:

       -Creating a Facebook Page

      -How to promote your business on Facebook

      -Ad policies

2. Getting started with advertising

There is a beginner and an intermediate course for it. These courses cover everything from billing, tax information, payments and Delivery Overview.

3. Learning advanced Buying options

There are three advanced courses available covering the advanced buying options that cover Facebook and TV, reach and frequency campaigns.

4. Targeting the right audience

It is all about correct targeting on Facebook, this is the reason why Facebook offers about 11 courses on how to identify your core audience and target them rightfully.

5. Building Awareness

It is a build-up from 1-9 levels; beginner to intermediate level course to learn the techniques that helps in building and creating brand awareness

6. Driving Consideration

This course helps in identifying ways to increase brand awareness on Facebook including in-stream video ads, Facebook events and even special offers

7. Generating leads

In this section, capturing leads on different devices over online as well as offline environments or platforms is covered.

8. Promoting an app

Facebook Blueprint offers about 5 courses to introduce you to ways that you can market your app on Facebook

9. Increasing online sales

Facebook Blueprint offers courses like ‘Closing the deal with conversions’ & ‘Enhance your Direct response Campaigns with Audience network’ to make one understand how to boost sales online.

10. Choosing ad formats

With new ad format types getting added on the regular, Facebook offers various ad formats to choose from and helps to understand better the difference between Story ads, Collection ads, and more.

11. Measuring ad performances

In order to be better equipped to measure the performance of your ads you need to learn about: ‘Business Manager’, ‘Edit & Manage Facebook ads’ etc.,

12. Learn from Instagram

This section covers everything from buying Instagram ads to Instagram ad formats.

All in all, if Facebook advertising is your focus then Facebook Blueprint certification is for you.