Stickiness is the technical (!) term for keeping people on a Web site. If your average viewers visit fewer than two pages of your site or stay fewer than 30 seconds, most of them see only your home page and flee! You need more cyber-glue. Ideally, you want the average visitor to stick with the site for a minimum of three pages and at least a few minutes. Otherwise they haven’t spent enough time to figure out what you have to offer.

For this you need to lay down a sticky trail with content, calls to action, things to do, media to download, and interaction with site elements. Every action users take, every click they make, binds them kinesthetically to your site.

Eyecatchers is a full service advertising agency with presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe in making advertising that sells, and provide a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package design, product placement, media planning and buying, traffic, event planning, public relations, digital marketing, website design/ development, Web hosting, social media management and an ever-evolving list of attributes that contribute to the brand communications, marketing and selling of the client’s goods and/or services.