Why now-a-days companies go with ecofriendly products? This is one way how companies track behavior of consumers. When consume adopts sustainable behavior advertising agencies track it. This helps to understand consumer behavior and adjust advertising strategies accordingly.

What is meant by Digital Tracking?

E-commerce marketer has digital tracking system of consumer behavior. It comes in the form of permission based tools like device Ids, geographic locations, mapping, cookies, etc. This tools helps to gather information and to get complete picture about the purchase cycle. 

Does consumer behavior matter in marketing?

Yes, knowing consumer behavior is main thing in business marketing strategy. With insight it allows you to allocate your resources, plan accordingly and target more customers. This also helps to serve right advertisement at right time to target audience. It also helps to predict future activity.

 Three primary influencing factors are as follows:

1. Personal

This includes gender, age, culture, background and other personal issues that influence buying decisions.

2. Psychological

Your product will be successful when it meets the attitude and perceptions of consumer towards their need and situation.

3. Social

People with whom a person affiliates can influence their buying choice including family, school, work and social media.

Third-party tools for Harvesting Customer Data

Google Tools

1. Google Surveys

Specific audiences is targeted by custom surveys.

2. Google Trends

To learn what’s hot and customize your marketing to the trend.

YouTube Analytics

Deep analytics has to be offer if u post video on YouTube and when its part of your business. You get to learn many things by analyzing YouTube data about your audience.

Facebook Audience Insights

Using Audience Insights to compile data about customer demographics by, age, gender, lifestyle, relationship status, and job role. It also helps generate reports for the number of likes, comments and purchase activity.

Top Data Silos

When you have all the data you need to manage it properly. You can manage consumer data in 8 categories as follows:

1. Ad Activity– Knowing the ads customers viewed and from which app
2. Demographics– Typical consumer data including age group, gender, HHI, affluence, etc.
3. App Activity– App ownership and usage activities
4. Location – Precise location data from GPS and Wi-Fi sources
5. Content– Identify a user’s content interests
6. Carrier– Shopper’s mobile carrier and network info
7. Device– A user’s device attributes such as device type, browser, OS, model, make, etc.
8. Affinity– Brand and category affinity for customers

This helps to fill gaps and understand real-world consumer journeys allowing for better business decisions.

Tracking Consumer Behavior: The Goal

To make a better customer experience is a goal of Tracking Consumer Behavior. 86% of consumer are willing to pay for luxury services and products. An intelligent marketing strategy has many software tracking methods. A right mix of tools should be evaluate for goals and budget.