Domain Authority, commonly known as DA, is a score or measure of how well a website performs in its search engine results. In simple words, it is a search engine ranking score. Developed by Moz, it is an overview of the likely performance of your site.Domain Authority is described mainly through four dimensions:

1. The prestige of a website and its authors.
2. The quality of information presented on your website.
3. Website centrality.
4. The competitive situation surrounding a subject.

However, the weight of the above factors depends on the ranking body. As Domain Authority of a website tells its relevance for a specific subject, this relevance shows direct impact on the ranking done by the search engines. DA cannot be bought from other high domain sites. In order to have a high DA, you will have to have a great strategy, great and quality content and also lots of PATIENCE.

If your Domain Authority is 10 or 15, then you can bring it up to 30 or even 40 with corrective measures, but to take your domain authority score above 50 is a serious task. Here are 6 ways how you can improve Domain Authority of your website.

1. Select a good domain name

If you are just starting out, you should pick a domain name that’s relevant to your website and business. Use a domain name that is related to your business so that it’s easy to remember for the people that visit your website. So just in case, if people forget your domain name, at least they have your business name memorized. That’s why selecting a good domain name is of utmost importance.

2. Optimize your on-page content

Remember that SEO matters for Google search rankings as well as your DA. You have to make sure you have optimized all the on-page codes such as the title tags, alt attributes and the content itself. You can give your content a fancy appearance by including BOLD, Italics and Underlined to improve readability. Have different variations of your main keywords in place, keep your permalinks short and have a sidebar section for your content.

3. Develop linkable content

This directly relates to the fact that you should have a high-quality content published to your website in order to get high quality links from multiple domains. The better your content is, it is highly possible that another website will link to it. This also means that your content should be relevant to your brand and your target audience.

4. Remove toxic links

It is suggested that you have to visit your link profile and search for bad or corrupt links. It enables you to remove links that have come from bad sources and are hurting your DA. Remove the links that are posted throughout the website that take you to bad sites or are broken. A quick check on Google Webmaster will help you to identify and eradicate bad errors, links and spam content.

5. Make sure your website is mobile-friendly

A huge chunk of population accesses the web via their mobile devices, thus making it imperative to make your website mobile-friendly. It will affect your mobile rankings positively as well as you won’t lose out on customers that visit your website via their mobile devices.

6. Have an authority in your niche

This depends on the quality of the content that you put out. Quality and engaging content brings quality customers who would want to visit your website on a regular basis thus boosting your authority. It will strengthen your identity as a brand, will help you increase the traffic on your website and also will increase the number of external links that would come from quality sources.