When one advertises offline, one puts the ads where the target market is likely to see them. Ads for muscle cars run in the sports section of the paper or on billboards near gyms. The same thing applies online. You need to place your lures where your fish hang out. As you explore possibilities online, check off methods you think are possibilities for your site. We also recommend that you compile a marketing notebook with ideas, articles, and websites, and create marketing folders on your hard drive to store online research.

Over time, you’ll gather enough information to fill out a Web Marketing Spreadsheet. On this form, you finalize the marketing methods from your checklist and specify marketing method, audience, impressions (number of times an ad is seen), cost per month, venues, and delivery schedule for each one. You can incorporate offline marketing in this spreadsheet or duplicate this arrangement for offline expenses and then add the two together. The combination of marketing methods you decide to implement is called your marketing mix. When completed, this spreadsheet encapsulates your marketing plan, showing how your marketing mix will achieve the objectives you’ve already established. If you lose direction, you’ll end up wasting money. After several months, discard the methods that don’t work and put more money into the ones that are successful — or add another method or two. Over time, you’ll develop an optimized, online marketing program that you can monitor and tweak as needed.

Eyecatchers is a full service advertising agency with presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe in making advertising that sells, and provide a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package design, product placement, media planning and buying, traffic, event planning, public relations, digital marketing, website design/ development, Web hosting, social media management and an ever-evolving list of attributes that contribute to the brand communications, marketing and selling of the client’s goods and/or services.