With Instagram taking over the Marketing scene, it has become imperative to incorporate it in your marketing mix. Instagram constantly updates its features with the latest being IGTV. IGTV is a standalone application owned by Instagram which lets the user post full-length vertical videos unlike the traditional 1-minute video that is allowed to post on your feed.

With that being said, IGTV facilitates the opportunity to attract more customers to your business by putting out content that is exclusive and does not go out on your feed. However, there is a catch to it.

Here are 6 ways how you can leverage more traffic to your business with IGTV:

1. Try to reach new audience using your previously published content

IGTV brings you the perfect opportunity to reuse your previously published popular content and give it a new twist. Most importantly you can repurpose horizontal videos that you have published across your YouTube channel or your Facebook page. Also, you can make videos talking about your published blog posts and give it a new form. The thing to remember here is that your published video content has to be repurposed into vertical video in order to publish it on IGTV.

2. Build your core audience with exclusive content

When you share exclusive content with your audience you create a core or niche audience for your brand. Giving your audience regular, exclusive and appealing content creates an emotional connect between your brand and the audience. This content could include behind-the-scenes footage of your product development process or something like that. The most important thing here is that such content does not require much editing as people love watching authentic content.

3. Use Tutorial-type content to highlight your product features

You can leverage IGTV to integrate your products with how-to’s or instructional videos on how to use or demonstrate applications of your product. Educational videos always brings people back to your video until they completely understand what your product is all about or what your brand is offering. This way you can increase the views on your IGTV videos and more views naturally means more visibility thus more leads.

4. Launch a Recurring show to develop a community

You can call IGTV a modern television. So you can approach it in a similar way by uploading monthly, weekly content or segment at a recurring time. Consistency is the key here. Once people get used to your uploading schedule and like what you are putting out, they will look forward to what you have to offer in the next segment and if you fail to deliver, it could harm you. You could lose the momentum you once had for the segment.

5. Engage directly with your customers

Q & A could be a great way to engage with your audience. You can ask your audience to ask questions that they have about your brand or a particular product on your socials and then you can create an IGTV video answering those questions. This creates an open conversation and your customers can have their queries met. If you think that collecting questions from all of your socials is a tedious task then you can use story which has a question sticker and then you can collect questions from there. This decreases the gap between your brand and customers.

6. Build social proof by uploading customer success stories

Customers talking about your brand is highly persuasive to other new potential customers. You can upload an IGTV video on a regular basis of a customer who is associated with your brand talking about their positive experience with your brand. Give the spotlight to your loyal customers and feature them in your IGTV videos. This is nothing but building social proof.