Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and many more.

Your home feed is the center of Pinterest. It is where you'll find ideas, or Pins, with recommendations based on your interests, as well as what people you follow on Pinterest are saving.

With billions of Pins on Pinterest, you will always find ideas to spark your inspiration. When you discover Pins, save them onto your boards to keep your ideas organized and easy to find.

 So there are 4 tips through which you can increase your Pinterest reach

1. Spotlight Customer Success Stories

If pictures of your products are falling flat on Pinterest, enlist that your customers to help you!

With permission, customer-driven contents can perform surprisingly well. It is helpful to choose product photos that are showing the product in use by actual customers so people can picture themselves using your products. That can get a lot of pins further than a picture of a product against a white background.

You can also use customer’s quotes as text on pins to promote a general feeling from the images about your brand. Tools such as Canva can help you overlay text onto images in a way that will you to connect with your audience

2. Pin and Repin Others Content to Curate Valuable Boards on your page

Pinterest began as a relatively inclusive community, and brands that came into space solely to pin and promote their own products weren’t always welcome. Not unlike Reddit, brands needed to pin from within Pinterest—not just pin their own products—to signal they were on the platform to develop good customer relationships.

The Pinterest community has grown much more open to brands and commerce. But the spirit of inclusion persists, and if you are looking to expand your business presence on the platform, pin within Pinterest as well as from your own website.

There is no “magic ratio” of how many pins should come from within Pinterest compared to outside. It depends on the goals of your Brandon which market and what type of people you want to target.

If you’re looking to connect with other Pinterest influencers, consider creating a group board to collaborate and share your content. This is an easy way to gather more content from within Pinterest while making connections for future more collaborations.

For e.g., Simple Pin Media uses group boards to collaborate with other users and expand the account’s reach within Pinterest.

3. Use hashtags to get more Reach

Add a few relevant hashtags to help people to find your content. On Pinterest, hashtags function as search terms, and people use them to find trendy topics. Unlike on the other platforms, Pinterest hashtags aren't used for jokes, memes or commentary. So for a clothing fashion brand, something like #springfashion would work well—but #ilookterribleinhats wouldn’t. If you are not sure which hashtags to use, try searching for your topic on Pinterest, and use the autocomplete suggestions as guidance.

People often ask whether they should go back and add hashtags to older Pins. You can, but it won’t help your content show up at the top of hashtag feeds on the first page of Pinterest. Newer Pins with that hashtag will appear first.

4. Use Pinterest Analytics to Find What Your Audience Wants

Do you want to know how your content is performing? Use Pinterest built-in analytics to check out which boards have the most impressions, clicks, and repins. In order to build engagement with your followers, you just need to have a basic understanding of what's working and what's not.

 Get the most out of your Pins by understanding your analytic data. Maybe you'll find out that you are posting at the wrong times or not posting enough. Pinterest has its own analytics system to ensure you are doing all the right things. Be sure to check out your reach in Pinterest Analytics, this metric matters the most for engagement purpose. 

You can locate your brands Pinterest analytics in the top left corner of your Pinterest homepage.