If your brand has any sort of presence online and you are actively posting on social medias, then you need to know how to track your social mentions. Insights that you get from social listening can inform every aspect of running your business, from public relations and customer service to product and marketing.

 By end of this article you’ll feel more confident about how to identify the most important conversations about your brand on social media. Let’s have a look at social mentions in detail.

What is a social mention?

Whenever someone mention the name of person or brand online, that’s a social mention. It can be positive as well as negative. Every single mention is an opportunity to engage with your audience and shape the public perception of your brand.
There are four major aspects of social mentions for business that can be enhanced by tracking the social mentions.

• Public Relations

It’s better for you to quickly identify the potential PR crises. Responding to a social mention quickly is the single factor preventing a simple misunderstanding from snowballing into a PR disaster.

• Customer Service

Now most of the customers are using social media as the first point of contact for businesses. And this is great news for companies that monitor their social media mentions effectively. Responding to customers on social media increases the likelihood that they’ll spend money on your products.

• Product/Content Management

Keep track of common questions, concerns, and suggestions from your customers which are raised on social media. You can use these insights to iterate on your products or revise your content strategy. These mentions will help you to decide what content to create and how to improve our product.

• Marketing

Everything you post on social creating a brand-building in the market. But make sure that you’re communicating with your followers in a way that’s consistent with your brand identify. There is one way that every brand can capitalize on social mentions is great interactions with customers and make use of these interactions into marketing content, like testimonials you can feature on your website.

Tracking and analyzing social mentions may seems a difficult task but having the right tools makes it easier. There are many free as well as paid tools available online such as Hootsuite Free, Google Alerts, Social Mention, TweetDeck, Talkwalker, PinAlerts, etc, to analyze and track social mentions about your brand.