Wondering why the views on your Instagram stories not converting into leads? It’s time for you to optimize the way and the format that you upload your stories. Instagram stories are a great way to get in touch with your followers when you’re not posting on your page. To increase your Instagram Story Engagement keep these tips in your mind.

1. The “Tap for more” tab:

This tactic is very simple. Add “Tap for more” text in your Instagram story and an arrow graphic that prompts the viewers to tap on the right side of the screen to view your next story.

2. Post “save-worthy” content on your story

Another best way to get your Instagram followers to engage with your story is to post meaningful content that they will be able to screenshot and save to their devices.

For instance: Prepare HQ wallpapers and post them on your story so that viewers can view as well as screenshot them and use them on their phone. And no, you don’t have to be a graphic designer for that, any business can deliver screenshot-worthy content.

3. Facilitate a back-and-forth conversation

The easiest way to spark a conversation is to simply take a picture of yourself, and use the question sticker to prompt your audience to ask question that they want to, this shows them that you value their input and that you’re paying attention. If you use this feature strategically you’ll successfully understand your buyer persona.

4. Encourage your followers to DM you

DM means Direct Message. Post stories that compel the viewer to DM you. This is just like conducting a survey. When your Instagram users DM you over a certain story, it just means that the content you’re posting is intriguing and this helps you to build a relationship with them.

5. Increase the time spent on your story with the “Hold to Read” tab

You definitely know that when you hold your finger on the screen in between the stories, the story freezes and doesn’t move to the next segment. You can use this to your advantage by posting a story containing information and prompt the users to hold their finger on the screen to read the whole information which in turn will increase the time viewers spend watching your story.

6. Cue your viewers to turn the volume up

Post a video of you talking about a certain topic and ask your viewers to turn their volume up using the “SOUND ON” emoji. This shows that you actually want your viewers to listen to what you’re saying.

7. Create Engaging Poll responses

With Instagram adding the “Poll” option in the Instagram story, it has become easy to communicate with your followers. Ask a series of questions with two options on your story and create engagement out of it.

These are a few simple yet very effective tips to enhance your Instagram Story Engagement.