Search engine optimization (SEO) is a practice of increasing the Number and quality of traffic. To your website through search engine results. It is the process of affecting the online availability of a website.

Following are the 3 types of SEO

On page

Technical

Off page

In digital marketing, we can measure the success of our work in different ways. One of those ways is SEO metrics.

Fortunately, there are some of tools that provide us with easy-to-read reports so we can check those metrics. Two of the best utilities, Google Search Console and Google Analytics, are not only offered for free, but most of the metrics we need to focus on can be gathered from either one of those tools.

Following are the metrics to track content performance and engagement.

1. Links

For some SEO professionals, links are one of the important goals of content marketing efforts.

High-quality relevant links are those which we earned as a result of creating unique content and engagement which gains popularity.

Following are the tools of links

• Paid links
• Excessive link exchanges
• The use of keyword-rich anchor texts
• Links created using automated services

2. Rankings / Position

If we want to earn organic search traffic to a piece of content, it goes to say that is going to need to rank in prominent positions on Google, Bing, and other search engine in order for this to happen. This is in itself makes rankings an important SEO metric, however not one quite as important as it once was.

In fact, rankings are pretty meaningless  combined with other metrics, such as organic traffic, impressions, and (CTR).

That is why SEO need to understand how to determine both search queries and the associated ranking positions.

3. Organic Search Traffic

More important than ranking position is the organic search traffic content receives. Eyeballs on pages are what have the potential to convert into business.

For most, this should be the key metrics not only to be tracking (and comparing to previous periods) but also to continually consider how this can be improved upon going forward. Combine this with search query data and we have got some very powerful data upon which we can make solid decisions to inform strategies and search traffic.

4. Accelerated Mobile Pages

Make it possible for content to load almost instantly on mobile devices. This means a better user experience and hopefully better engagement. More than 2 years ago now, Google introduced AMP into its mobile search results and, with that in mind, there’s a need for marketers to understand how such pages are performing for them.

• Page data:Domain, path, page title
• User data:client ID, time zone
• Browsing data:referrer, unique page view ID
• Browser data:screen heights, screen width, user agents
• Interaction data:page height and page width

5. Pages Indexed

Perhaps the most commonly overlooked SEO metrics is the index status of a site.

This data allows them to understand the URLs which the search engines have tried to index.

It is data which can assist us in determining indexation issues which result either from pages being incorrectly blocked from the search engines or even the indexation of duplicate URLs from filters, query strings.

Ideally, we want to see a gradually increasing graph which showcases that our site is being indexed properly as it grows in size.