If you are a beginner or an expert in the digital industry and understand the importance of SEO, then you must be aware of Google Webmaster Tools. Webmaster Tools is a shining gem in the online marketer’s toolbox that helps you to evaluate and maintain your website’s sanctity in search results. For successful website conversions, it is one of the most important strategies for improving leads to your website.

1.Constructing Structured Data Highlighter

Google prefers websites with structured information to be able to rank it better in search results. If you employ structured data on your website, you can widen your website’s scope of better visibility. Data highlighting essentially means pinpointing the type of content that has been curated on your website. Google can easily identify such content and produce it on request of user queries.

2.Recognizing HTML improvements

Google Webmaster Tools offers HTML Improvement feature that will let you explore the important SEO features, which are the responsible for improving traffic on your website. Few examples of SEO parameters are meta descriptions, missing title tags, missing alt attributes, duplicate titles and descriptions. These improvements should be attended to immediately so that Google doesn’t show continuous errors, which can lead in incurring penalties.

3. Changing Site link Order

Site links are additional entries listed by Google underneath your site in the SERPS.

Site links are uncontrolled but they are algorithmic-generated in feature.

4. Recognizing Internally Linked Pages

Internal linking is important part of an effective SEO strategy and the “Internal Links” feature of Google Webmaster Tools helps in recognizing frequently linked pages of your website. It will helps in the evaluating which of your web pages are performing well on search engines. In common terms, this is known as hyperlinking or anchor texts.

5. Indexation Status

The number of indexed pages keep on upgrading and hence, it is necessary for the SEO professionals to keep on check their indexed pages, which can be achieved that easily with the help of Google Webmaster Tools. According to the standard rule, consistency in your content marketing output helps in upliftment of number of indexed pages.

Conclusion

When you are building a proficient SEO strategy, consulting Google Webmaster Tools can present you with a unique perspective. Plunging into the data offers new opportunities to comprehend how your website is performing well and can assist in improving your overall website performance.

If you are able to use Google Webmaster Tools features in an efficacious way, you will definitely be able to optimize your site in a better way.