It is no mystery that social media is important for building your company’s brand. Hootsuite is a useful application for managing social media network channels. Usually referred to as a social media management system or tool, it enables you to view multiple streams at once and monitor what customers are saying.  On Hootsuite, you can post updates, read responses, schedule messages, view statistics, and so much more.

5 key benefits of using Hootsuite to execute your company’s Social Media presence:

1. Monitor Multiple Social Media Streams in One Place

Possibly the most compelling reason to use Hootsuite for your brand is that it allows you to manage multiple social media networks in one place. No more memorizing pesky passwords or having to go to each social platform individually.

With Hootsuite, you can post updates, review replies, and connect with your customer base on over thirty-five popular social networks, including:

• Twitter
• Facebook (Groups, Events and Fan Pages)
• LinkedIn (including Profiles, Pages, and Groups)
• Google+
• Foursquare
• WordPress blogs
• And several other platforms via third-party apps (including Vimeo, Reddit, Via.me, StumbleUpon, Instagram, Tumblr, Evernote, Flickr, MailChimp, Slideshare, Storify, Edocr, Get Satisfaction, and others).

2. Schedule Posts in Advance

Another important reason to use Hootsuite is that it allows you to schedule messages across all your favorite social media platforms in advance. This allows you to create a solid social media strategy that incorporates crucial times when postings are most often read and get more followers to notice your content. Simply choose the day and time that best suits your needs. You can then see scheduled posts in an easy-to-read calendar format.

3. Easily View Analytics Data

Hootsuite’s unique analytics feature provides you an in-depth view of how well your social media strategy is working. The tool tracks click across all of your popular platforms, delivering them in an easy-to-read series of charts. Moreover, Hootsuite provides other extensive monitoring and reporting features that allow you to create professional-looking, printable reports on your business’ social media progress.

4. Team Collaboration

Using Hootsuite you can effectively manage your team. This tool enables you to add multiple team members to the social media accounts of your choice, allowing you to see first-hand who is posting what information and who have scheduled posts. You can also control the ability to assign tasks, add contributors, and edit posts as you see fit.

5. Hootlet Plug-In Allows You to Share Information Easily

Hootlet is a terrific bookmark plug-in that allows you to easily share content over the web with your followers. This particular add-on tool of Hootsuite sits atop your browser toolbar for easy access. When you see something online that you would like to share with the world, simply click the Hootlet button. Hootlet is just one of the many plug-ins that make adding Hootsuite to your social media arsenal worthwhile.

By using Hootsuite you can easily get information about what people are saying about your brand, what are their queries and what they expect from you through different social media channels. Hootsuite has some unique and interesting features which make it more powerful and prominent choice to achieve inbound marketing goals.