People rarely buy anything without seeing products. They also want to touch it, hold it and take it for a spin to understand the quality and features. As a seller, you really can’t do those things online but to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics.

All over the world, the power of visual communication has reached an all-time high with the rise of digital and social marketing – media that modern marketers use to promote their content and brands. Conversion is the ultimate outcome of promotion which every marketer is focusing on. As a result, photography is becoming more and more crucial for businesses for the promotion of a product or service than ever before.

Following are the six significant reasons why photography is crucial in modern marketing.

Grabs attention
With a large volume of information being shared online every day, marketers need to do everything they can to grab the attention of their target audience. Visual elements increase people’s willingness to read content and understand about the products and services. As they say, a picture is worth a thousand words after all!

Improves non-verbal communication

With 93% of all human communication being non-verbal, combining visual elements with well-written text is an excellent way for marketers to capture the imagination of their target audience and bring them closer to their brand.

Adds viral options

Visual content can go viral in small periods of time if an audience likes it or engages with it. People share interesting and creative content with their online communities and social networks. This helps to build brand credibility, corporate integrity, and customer loyalty in the target segment.

Improves understanding
Brands which are photographically strong are dynamic, emotional, and timeless. Adding visual contents that explain a brand’s message, helps the target audience better understand and appreciate the message.

Influences emotions
In spite of making purchase based on rational analysis, people often let emotions influence their buying decisions. The use of attractive photographs drives emotional responses about a brand that consumer feel the need to buy the product.

Increases engagement
Photographs are easier to understand than long texts. Facebook campaigns generate 65% more engagement, while Twitter generates on an average 35% more retweets when including a photograph than those without.

Modern marketers should make use as much as visual stimulating content as a way to reach their target audience.