LinkedIn is a proven platform for any business related activities. If you want to promote a brand or you want to increase your business networks, LinkedIn is the best platform for you. For B2B players, LinkedIn is highly useful social media platform. You may not get the desired engagement on your post as compared to other social media platform like Facebook. Instagram, or Twitter, but you can reach to actual audience you want to target.

Following are 4 tips to generate a high engagement content on LinkedIn:

1. Short and informative videos

Every day people spend hours of time on Facebook, YouTube, and WhatsApp for entertainment but spending time on LinkedIn isn’t the same. People hardly used LinkedIn in terms of time on the platform as compared to other social media platforms.

Video content is useful for more engagement as it’s often short and concise. Videos which are easily digestible and short are useful for conveying a ton of information in less time and effort. Moreover, videos with subtitles capture more attention on LinkedIn and it provides more value than links to new content.

2. Keep content short and simple to grab more attention

With the persistent busy lifestyle, people spend very less time on LinkedIn as it is not a platform for entertainment. In case of marketing, images and visuals grab the attention of people but attractive plain text is also a key to engagement. Basic text posts are also generating more likes, comments and views than any other form of content on LinkedIn.

3. Use as a two way street

We use social media to reach to masses with our content and people also get engaged with good content. They like content, comment their views and share but we often don’t engage back.

Don’t just post content and expect engagement and ultimate traffic. You need to spark discussions on blog post, ask for feedbacks and respond to comments. This leads to continuous engagement for longer period of time.

4. Time and quality

People use social media platform according to their needs and moods. In this case, timing of the posting is very crucial. In case of LinkedIn, according to research, the best times are from 7:30 to 8:30 am, 12 pm and 5 to 6 pm on Tuesdays, Wednesdays and Thursdays. There is no restriction on how many times you can post. But high frequency of sharing content makes it boring and less interesting. The key is to share quality content not quantity.

 To standout apart from your competitors on LinkedIn and to expand your business connections, make short informative videos, keep your writing simple and attractive and use this platform for two way communication.