Instagram has exploded into one of the greatest social media platforms today, with 500 million active daily users. Marketers have started to realize the huge potential Instagram has to offer in terms of audience reach. To tap into this, they regularly approach consumers through ‘influencers’ on Instagram they already follow. Influencer marketing is a fast-growing business on Instagram.  So what is it about Instagram that makes influencer marketing so effective on this platform?

1. Establishes Identity through Visuals

Human beings are visual creatures. Their attention is quickly captured by a beautiful, catchy image than by a long expanse of text. Instagram influencers have mastered the art of creating compelling images. When you advertise your product through an influencer, the image they create around your product will attract their audience and they will then spend more time finding out more about your product. This will help create a long-lasting image in their mind about your product.

2. Genuine Fan Following

When people follow someone on Instagram, it’s because they truly admire them and aspire to indulge in their lifestyle. An influencer’s huge fanbase is made up of people who accept them and therefore, trust their suggestions. When you get a strong Instagram influencer to advertise your product, you’re automatically reaching out to their entire following. When followers see that the product has the influencer’s stamp of approval, they’re more hopefully to believe in the quality and claims of the product.

3. Flexibility to Explode on Creativity

Instagram offers a huge canvas for influencers to reveal their creativity. Every influencer has a certain brand identity they have developed for themselves. This creative edge assists to set them apart from the millions of other Instagram users out there. The distinctive image that they created for themselves was key in making them so popular. When you collaborate with them on Instagram, you can take benefit of these creative powers and use it for the benefit of your own brand.

4. Easy Switch Between Multiple Accounts

Instagram offers you a feature where you can switch accounts simply without logging in and out each time. This makes it easy for influencers to use suitable accounts to handle the different pages they manage. It also helps to simplify the process for them to post relevant content because they can alternate between their personal and blogging accounts in seconds.

5. Instagram Stories

Stories on Instagram are generally used to tell your followers what you’re currently doing and stay updated on what they’re up to. This aspect means that the influencer is in constant touch with their followers. By regularly posting Instagram stories promoting your brand, they increase their audience’s exposure to it.

Instagram provides so many ways for influencers to reach out to their audience. This is exactly what makes Instagram the perfect platform for influencer marketing.