Email marketing is one of the most cost-effective and fastest growing e-marketing tools. This marketing channel of communication makes marketers lives easier and helps companies to generate higher revenues.

Successfully implementations of email marketing is also one of the easiest and most effective methods to deliver your brand directly to your targeted audience. Email marketing is suitable and affordable for all small and large scale business alike. Every email campaign requires time, attention, and most importantly proper articulation of content.

Following are the 4 factors to consider before launching an Email Campaign.

1. Define Goals

Before you implement an email marketing campaign, you first need to know your goals for the campaign and what you need to accomplish. You could have one overall goal or small, incremental goals for an email campaign. Whichever goal you choose, be specific and make sure it is measurable.

2. The Audience

A target audience is defined as the group of individuals, or for email marketing purposes the specific list or segment, at which a campaign is aimed. Before launching an email campaign, you need to decide your audience to whom exactly you are going send the emails to. There are a variety of elements you can consider as an audience. These considerations include the demographic (e.g., age, gender, etc.), psychographic (e.g., personality, lifestyle, etc.), geographic (e.g., city, country, etc.) elements, amongst others.

3. Content and Offers

Once you have clearly defined your audience, you can begin creating your content. Keep your target audience and campaign purpose in mind and accordingly draft your email content. Keep in mind that your content shouldn't be only promotional. If you are running some offers for your targeted audience, then mention it in the email in a very attractive way so that your goal of call-to-action (CTA) is met.

4. Timing

Timing is a very crucial part of an email marketing campaign. Timing helps to build loyalty in the minds of your audience. You may be sending your email campaigns daily, weekly or on a monthly basis, but irregular timings can make your subscribers feel uncomfortable and cause complaints about your services, which can in return damage your brand reliability and brand image.

The above 4 factor can help you to determine what needs to be done to implement an effective campaign and how you can get the best results of an email campaign.