Snapchat has revealed numerous e-commerce ad options and new advanced pixel targeting features in time for holiday shopping for advertiser by its self-serve ad-buying platform. This platform allows advertisers to import product catalog and create ads automatically using available resources.

Why as a Marketer you should care.

If you are a marketer having a retail brand and trying to reach out to teens and youths, then Snapchat is the best platform to do so. Snapchat currently is the leading social media platform to reach out to teens and youths with majority of 12- to 24 -year-olds using the app on a regular basis than Facebook and Instagram.

Given below are Snapchat’s latest E-Commerce Ad options:

1. Shoppable Snap Ads

These e-commerce driven ads are also known as collection ads which enables brands to feature their collection of products within a single ad. Many companies such as E-bay and Wish.com have been using shoppable ads and have earned a higher amount of engagement rate than those companies using standard ads for their brand’s products.

2. Product Catalogs

This cool feature allows retailers to feature their products by importing their brand’s product catalog automatically to create Snap Ads, Story Ads and the new Shoppable Ads.

3. Snap Pixel Targeting

Snapchat lately has also expanded its Snap pixel targeting competencies which will help retailers / advertisers to track their consumers’ behaviors and actions on their website rather than only tracking which page of the site they visited. This feature also will enable retailers / advertisers to create customable ads for specific audience.

4. Snap Partners

There are more than thirty new top well-known marketing agencies joining the Snap Partners Program which has immensely extended the list of companies certified to support building e-commerce ads and direct response ad campaigns in the application.

Snapchat’s user base and E-commerce offerings

• In addition to introducing new e-commerce ad options, Snapchat is also conducting two training sessions online for advertisers in October for e-commerce marketing and Snap pixel.
• The company Snapchat also claims to have a user base of 188 million active users globally who daily on an average visit the app more than 20 times a day and post around 20 snaps per day.
• According to Snapchat commissioned report of last year, the report proves that users made approximately around 850 million shopping trips on Black Friday weekend and purchased 20 percent more products or items than an average non Snapchat user.