Have you ever spent a lot of effort researching and writing an amazing blog post? Published it on your website and aren’t getting lots of readers? 

Inspite of having promoted on various social media platforms, there isn’t much traffic driven to the website? Well, that can be changed through Pinterest! After writing a blog post, driving traffic to it can be a bit of a task. Using the following hacks would definitely help drive traffic:

#1 Sign Up for a Business Account

Verifying your website with Pinterest and further signing up for new business account or converting your old one, gives access to Pinterest Analytics. It provides important information about your pins behaviour and can keep track of the traffic that is directed towards the blog.

#2 Create a blog board

Create a Board on Pinterest specifically for your blog posts. This makes it easier for your followers to find your blog posts periodically and even follow the board. The title of the board may be the same as the blog page title. Using keywords helps optimize the post in search engines too.

#3 Focus on description

Every Pin has a description below it informing the reader what the pin is about. Usually, the blog title and a little description should be enough, but to maximise the pin’s engagement, you should add a detailed description - a sentence or two - about the pin, or use words of positive sentiments.

#4 Include a call-to-action in the pin description

Including a call-to-action in the description increases the number of clicks on your post. Using phrases like “check out…”, “click to find out more” or “read more at…” can generate up to 80% increase in engagement.

#5 Create pin-worthy images

Pinterest is all about the visuals. To get more Repins on your blog post, the picture has to be the right size - which is vertical since 80% of the pinners are mobile viewers. Use aesthetically pleasing images - with less human faces, more vibrant colours and more lightness than darkness. Vectorial and infographical creatives can add extra lighting to your blog.

#6 Participate in group boards

Starting out on Pinterest means no audience. Joining and participating in group boards can assure more followers and help your profile grow due the fact that the people who organise group boards want as many contributors as possible. The more contributors it has, the more pins it gets. 

#7 Pin at the right time

Hundreds of pins are posted on Pinterest at every hour of the day. To have more repins of your material, you must find the best time and day to pin. Usually the best time to start pinning is on Saturday morning and peak time is Friday evening. The worst time to pin is usually during working hours. To get a better picture of when your audience is most active, you can access Pinterest Analytics.

Using all these hacks can direct a vast number of traffic to your blog on your website and help grow a targeted audience. If the audience finds your content interesting, they will regularly visit your boards and engage with you leading to more exposure for your blog.