LinkedIn Sales Navigator is an advanced sales tool for business. It helps to turn your passive LinkedIn profile into an automated social selling machine. This tool assists sales teams, organizations, and individuals to build and nurture customer relationship on the network and allows them to enhance their performance regarding sales and leads to boosted profits. LinkedIn sales navigator helps users to reach the right kind of customers by using the search and filters. It will also send lead recommendations based on your activities.

Here are 5 features of LinkedIn sales navigator to boost B2B sales:

1. 1. EXTENDED NETWORK

LinkedIn Sales Navigator helps sales professionals, teams, and organizations to expand their reach and search far and wide for potential customers. It assists them in this process by supporting its network of users and companies. Users can tap into opportunities at right time because of the process is made faster.

2. REAL-TIME UPDATES

LinkedIn sales navigator lets you know about the statuses of leads and companies, such as job changes and other such insights, by giving you live update notifications. This helps sales people understand their prospects better for them to tailor their offerings further.

3. DIRECT COMMUNICATIONS

The web-based sales tool can show premium users a list of people and companies who visited their profile. The InMail feature lets them get in contact with them to engage them and to compute their interests. It allows sales teams and organizations to take advantage of every opportunity to convert a prospect into a customer.

4. 4. ENGAGING CONTENT

LinkedIn Sales Navigator enables users to gain access to PointDrive, a service which can create personalized, attractive and engaging content. It is a two-way successful bargain since sellers can target a greater relevant audience while buyers can view how the company can help them. On top of that, the tool lets sellers track who has viewed their content so they can decide whether to contact them or not.

5. AUTO SAVED SEARCH PREFERENCES

If you want to find companies in specific locations, industries, and sizes and also want to find people in specific functions and of sufficient seniority, Sales Navigator will not save those sales preferences to provide customized lead recommendations. It will also give you the opportunity to apply those as filters to any advanced search with a single click. You can easily modify your searches to focus on the targeted people you care about most.

Using all the features of the Sales Navigator tool can help ensure a boost in your B2B Sales. Additionally, LinkedIn Sales Navigator differentiate user’s personal and professional brands so they can easily focus on achieving different things related to personal endeavors as well as professional brand.