Blogging can be a social sharing where bloggers write the contents and post on their blogs. Bloggers also often build a virtual relationship with their blog readers. It is a two way communication platform where blogger and his reader share the thoughts. The reason behind writing a blog is to share experience or information, attract the audience and build the rapport and engagement. 

Now a day’s most of the business owners and companies have started uploading blogs to their business website. It helps to increase search engine traffic to their website. But sometimes there are lots of mistakes happen while writing a blog. It is not just about the SEO but also wasting the time of your reader by writing false information or information not related to the topic of the blog. Every blog should offer a value in return to the blog reader.

Following are the 5 most common blogging mistakes should avoid by every blog writer.

1. Understand Your Audience :

Many a times, a blogger creates content about everything related to topic with no regards towards their readers. Before start writing, you should have a clear picture about your target audience. You need to do a lot of research what your target audiences want to read. One of the good techniques is simply ask your audience on Twitter, Facebook or LinkedIn about the topic. If People respond then you can get a relevant topic which actually your readers want to read on.

2. Quality of Content :

It is a key aspect of blogging. Writing a quality content require creative writing skills. As mentioned about the audience, also right kind of content that is relevant with your blog topic is also necessary. Writing quality content is the most effective method for most businesses to grow audience engagement and developing brand presence.

3. Inconsistency :

Initially many new bloggers start strong but as time passes, gradually they become inconsistent. It leads to dis-engagement with readers and they may forget you quickly and you will lose the good traffic source to your website. Before start writing you should organise all tasks and make a calendar to write blog.

4. Plagiarism :

Many bloggers are accused of plagiarism because they don’t understand the importance of content. The genuine bloggers are more concerned about duplicate content as it can impact on their site ranking. It is necessary for blogger to take enough time to write. He should refer sufficient information and write with his own idea to prevent plagiarism.

5. Avoid Self-Promotion :

Every time you write a blog and include too much self-promotion, it will create confusion about the blog topic and people may lose interest in your blog. Your blog should speak much more than sales pitch and provide useful advice, solution and insights.