Your product is whatever good or service you sell, regardless of whether the transaction takes place online. Review your competition to see what features, benefits, or services they offer. (To find your competitors, look up your product in Google or another search engine.) Product also includes such elements as performance, warranties, support, variety, and size. If you have an online store, look at your entire product mix and merchandising, not just individual products. Ask yourself the following questions: –

✓ Do you have enough products in your online catalog to compete successfully?

✓ Are you selling what people want to buy?

✓ Are you updating your product catalog regularly, quickly removing items that are out of stock and promoting new items?

Eyecatchers is a full service advertising agency with presence in Mumbai, Bangalore, Hyderabad & Delhi. We believe in making advertising that sells, and provide a comprehensive menu of services under one roof: advertising, branding, direct marketing, sales promotion, package design, product placement, media planning and buying, traffic, event planning, public relations, digital marketing, website design/ development, Web hosting, social media management and an ever-evolving list of attributes that contribute to the brand communications, marketing and selling of the client’s goods and/or services.

With our understanding of the Indian market, we look to engage, brainstorm & generate mutual guidance through regular communications on the business-specific topics.

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