The leader in instant messaging around the world today is WhatsApp (a pun on the phrase “what’s up”). It has 1.5 billion monthly active users globally. WhatsApp has been around for a long time. 
But its true potential has been recognized lately. Brands are latching on the opportunity to utilize its full potential. It is a simple, no-frill messaging platform that allows users to send & receive messages, images, videos, documents and make voice & video calls for free. It is a very valuable platform which shouldn’t be overlooked.

Why is it the next BIG thing?

• Popularity & Loyalty
• Real-Time Results
• Speed of Response
• Information Provider
• High Click-Through-Rate
• Private User Communication

 How can it be Optimized for Business?

1. Usage as a Feedback Tool- WhatsApp can be used to collect feedback from customers about product or services. This not only gives the chance to engage with the end user on one to one conversation, but it also opens up a lot of opportunities to generate referrals, increase the user lifecycle, increase the frequency of clients transactions.
2. Usage as a Lead Generation Tool- It is the most effective medium with the highest response rate in terms of the message opening & attention from all customers of the desired list. Other mediums charge advertising fees along with gaining followers, likes, and fans in order to retarget them. But, in the case of WhatsApp, brands simply need prospects, target customers & their mobile numbers. The availability of desired customers on WhatsApp will help in engaging & building a relationship over the long term in a more lucid way.
3. Usage as a Promotional Tool- WhatsApp can be optimized to run promotional offers like-special discounts, period event promotions, one time offers, reactivation offers, and also offers that can help promote the off days and seasons depending on the nature of products/services.
4. Usage as a Community & Networking Tool- The group feature in WhatsApp is very handy and useful to stay connected with customers, clients and start engaging industry contacts and build a brand of networking by simply combining all the people in the similar industry and engaging in meaningful communication via WhatsApp groups.
5. Usage of WhatsApp Business- WhatsApp Business is still in its beta form. However, the software is already remarkably easy to use for businesses, as there is a computer-optimized version of the platform which pairs with the smartphone, transferring message information seamlessly between the two. It can be predicted that it will enable customer service at all levels and build rapport with customers.
6. Usage as a Global Recruitment Tool- It is the perfect tool for both national & international recruitment. The message and call features involve no extra international costs and are easily accessible. One can also connect with clients over issues that are time-sensitive or happen outside normal working hours. Brands can deliver their messages when needed and they will be seen immediately within waking hours.