As Digital Marketing is moving at supersonic speed, they offer real-world education for modern marketers through tags research, best categories and other content. This article will clarify the difference between tags and categories, and provide some guidelines about their use. It will promote the idea that both should be used primarily to make a site human-friendly and easily navigable.

Starting with the guidelines of using Tags are as granular as it gets for describing a specific blog post..They are an approach to portray content that can be found inside different classifications of the blog and encourage set up associations with different posts. And if we are looking at a specific blog post under the Digital Marketing category about SEO, we would find a few tags that could apply to other posts in different categories like “SEO,” “google,” “analytics” and “mobile.” Notice how “google” and “analytics” are separate tags despite the fact that they could be a single tag of “google analytics.” This is because we want to keep tags as very broad subjects that can be combined with other tags to create complex ideas and descriptions.

Secondly coming to the topic of categories we would explain you to create groups of content that fit the primary topics of your site. It may help to think of your blog content like a book and the categories on your website act as the chapters. All blogs relating to a specific topic should be under one category or chapter title. You should only assign one category to each blog post.Here is an example of how to best use categories to organize your blog content. Let’s say you have multiple blogs about digital marketing services. In this case, all those pages will compete for the same “digital marketing services” keyword phrase. To avoid this issue, you should instead optimize them with a more specific keyword that relates to the topic discussed in the blog, and use digital marketing services as the category. This way the category page can rank for “digital marketing services”, while the individual blog page will rank for the more specific keywords such as search engine optimization, email marketing, social media, etc.

We don’t have a choice whether we DO social media, the question how well we DO it using specific tags and categories from the customer point of view.