Search Engine Optimization is an extremely dynamic field that keeps on developing increasingly & quickly with each passing day. That being stated, it has never been more imperative to stay aware of changes in Google Search's positioning calculation. In 2016, Google algorithm updates, for example, "Penguin 4.0" and "Possom" presented a more astute, cleaner, and more semantic search encounter.

Here are the factors that affect SEO ranking –

1) Content

1. A) Content Quality

High Position refers to the quality and in-depth content that cover broad spectrum of its subject. The content should be crisp and up-to the mark. It should be according to user’s convenience.

1. B) Content Length

There is no specific length requirement from Google for getting the content indexed. But Study shows that content should contain average 2000 words to be ranked in top 10 results.

2) Backlinks

Backlinks stay one  of the strongest ranking signals in Google’s search algorithmic rule. The More of links you've got from multiple high-authority domains, the higher your likely to rank well for top keywords. Online marketers ought to pay shut attention to their backlink profiles, particularly given recent updates like “Penguin 4.0”, that cleaned filtered sites with low-quality backlink profiles.

Social shares and signals like Facebook “likes” and shares, tweets, Pinterest pins, etc. possibly influence your Google rankings. Besides simply promoting your company, social media incorporates a positive impact on your company’s SEO efforts. Once an individual finds one thing they love on social media, they'll share that link with others. This increases incoming links to your website that will improve your quality and tell Google your content is widespread, which may boost your company’s social profiles to the highest of branded searches.

3) Mobile

On November 4, 2016, Google declared mobile-first categorisation. This implies that a website’s compatibility with mobile directly affects its search rankings. In past, net designers designed desktop versions 1st, then mobile. Today, with mobile usage surpassing desktop, websites ought to prioritise mobile versions to produce a higher user expertise.

The mobile 1st index suggests that Google can give basing rankings based on how it crawls a site’s mobile version rather than its desktop version. Google continues to be testing this, however once it rolls out, it'll rock the SEO world as webmasters and SEO specialists rush to adapt their content to a mobile audience.

4) Page load time

With additional choices than ever, on-line users are terribly fastidious. Knowledge shows that if your web site takes longer than three seconds to load near 60% users can leave the Website or “bounce”. High bounce rate suggests that poor user experience. With a mobile-first categorisation approach from Google, page speed has become additional crucial than ever. Websites with slow page speed can have a more durable time ranking at high results. Google’s goal with these updates is to offer users with search results which sites that provide the most effective user experience.

These are some of the most important factors that can affect your SEO ranking in 2018.

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